It’s fraught with clichés, taboos and misconceptions and often elicits an immature snicker or two.
It’s something that, frankly, makes people uncomfortable.
Traditionally, an elderly person with a love life is not discussed, let alone researched.
As the “free-love generation” grows old, trend analysts expect to see a further increase in personal services and products that were once the domain of the youth market tailored to the senior citizen set.
While seniors desire romance and love, they face obstacles beyond the social norms and taboos.
Many “touch starved” women and men who had resigned themselves to isolation have been able to rebuild intimacy with a new companion, in a new place, and in new ways.
Demographic, psychological, and biological factors can all make it challenging for seniors to form romantic relationships: In her groundbreaking book, Friedman explains that many of the difficulties older people face when approaching love are based on expectations that love and intimacy ought to be the same as it was during youth or middle-age.
Instead, she explains, older people must find and define new and authentic modes of intimacy and sexuality that are not based on conceptions that apply only to younger adults:“Woman or man, we begin to know, before it’s too late, that we can choose to tear down the walls that we have built up against intimacy, choose to take the risks of it, choose to create the experiences, reunions, that will keep it alive, over the distances of time and space.
But space itself, and time too, must be created anew; we have to use it differently, move maybe to a different space, for the bonds of intimacy to continue to grow and nourish us in age.Senior living communities are one place where senior dating has blossomed.And business has already taken note: Catering to the demand of a U. boomer population numbering over 80 million, the marketplace is now saturated by 50+ dating sites like Ourtime and Senior Match, and endless ads for Viagra and Cialis.Seniors with love lives are also now more common in the media too, such as in Betty White’s innuendo laden TV show, .But love and romance are not the exclusive domain of younger people.Seniors desire—even need—romantic, intimate relationships, just as younger people do.