This research critically reviews the process and procedures used in marketing to assure valid and reliable measures for theoretical model tests involving unobserved variables and survey data, and it selectively suggests improvements.
The review and suggestions are based on reviews of articles in the marketing literature, and the recent methods literature.
The structure and dimensionality, reliability and validity of an end-user computing satisfaction (EUCS) instrument were cross-validated using data obtained from 108 managers of Korean firms in the context of the end-user satisfaction with their office information system. EUCS Test-Retest Reliability in Representational Model Decision Support Systems.
However, Korean data also supports the five correlated first-order factors model.
Managerial and research implications of the identified results are discussed. A Validation of the End-user Computing Satisfaction Instrument in Taiwan.
This research also provides several perhaps needed explanations and examples, and is aimed at continuous improvement in theoretical model tests involving unobserved variables and survey data.
ABSTRACT This study evaluates the construct validity of an end-user computing satisfaction scale in the context of the Korean culture.
INTRODUCTION Many studies have been conducted to explore the concept of user satisfaction with information systems and to examine the validity of measures of user satisfaction with information systems.
User information system satisfaction (UISS) refers to the extent to which end-users perceive that an available information system meets their information requirements and needs.
User information system satisfaction is often used as an indicator of user perception of the effectiveness and success of a management information system (Akbulut & Motwani, 2005; Bailey & Pearson, 1983; Doll & Torkzadeh, 1988).
Although there have been several definitions and measures of end-user computing satisfaction (EUCS) (Bailey & Pearson, 1983; Doll & Torkzedah, 1988; Ives, Olson & Baroudi, 1983), Doll and Torkzadeh's end-user computing satisfaction (EUCS) instrument has been widely used as an end-user computing satisfaction measure that is relevant to specific software or information system applications.
UISS has received significant attention in the literature because UISS is considered as a surrogate measure of information system success (Au, Ngai & Cheng, 2002; Galletta & Lederer, 1989). Computer Simulation Success: On the Use of the End-user Computing Satisfaction Instrument: A Comment.